6
Almond Facts
SEPTEMBER | OCTOBER 2015
PRESIDENT’S CORNER
President’s Corner
Mark Jansen
President and CEO
“Innovation is anything, but business as usual.”
– Anonymous
For
Blue Diamond
, business as usual is dramatically changing. We are dedicated to value-added
almond product development, business expansions to meet demand and leading grower returns. With
several years of success, we are establishing ourselves as the almond handler of choice. Our growers
have always valued the power of the
Blue Diamond
brand and they are just beginning to realize the full
potential of our coop and brand.
Innovation is key to our success and sets
us apart from other almond handlers.
Our Almond Innovation Center is
continually working on groundbreaking
almond product ideas, experimenting
with new categories for almond ingredient
products and offering their expertise to
our valued customers to spur research
and development collaboration. These
partnerships provide new avenues for
Blue
Diamond’s
almonds, growing the market to
the benefit of our grower-owners.
This winter, a strong El Niño is
predicted. This is welcome news after
a year where the natural and media
climates seemed to have teamed together
against the almond industry. However
welcome the rain will be, we cannot
return to our pre-drought state of
comfort. We must remain vigilant in our
water conservation efforts and we must
continue to be an honest and reliable
source of information for our state
legislators, regulators and the media.
Our carefully cultivated relationships
with these audiences have turned the
conversation from one of blame to one
of teamwork – every Californian against
the drought, not against one another.
2013
2015
2014
NASS
1,850
1,800
2,010
Billions Pounds
Objective Estimate
Final Receipt
Actual?
August Industry Commitments by Crop Year
2013
2014
30%
28%
32%
26%
24%
22%
20%
30.1%
25.8%
2015
23.7%
California Almond Crop
1,867
2,100
