GROWING THE GOODNESS Almond Orchard Growers Spotlighted on Blue Diamond Almonds’ First Rose Parade® Float Farmers from all of Northern California walked alongside the float January 1, 2019. Blue Diamond brought its vision to deliver the benefits of almonds to life in this year’s Rose Parade, an iconic and annual New Year’s Day event held in Pasadena, California on January 1, 2019. This is the first year the brand participated in the parade. Blue Diamond’s California- certified float featured Almond Breeze as the headlining product and decorated with over 18,000 California-grown roses and 23,000 varietal flowers. The float showcased five almond orchard farmers and their families who are members of the cooperative. The five growers to be spotlighted on the float come from a long line of multi-generational farming families, some dating back to the 1700’s. They include Craig Fulwyler (Wasco), Steve Massaro (Chowchilla), Pat Romero (Turlock), Kevin Hall (Atwater) and Gurchuran Dhillon (Bakersfield), all of whom have a combined 100 years growing for Blue Diamond and, more impressively, over 300 years of almond farming in their family history. “This year’s Rose Parade theme is ‘The Melody of Life’, which is why we decided to highlight our family of growers. Each one of these farmers has dedicated his or her life to the almond lifecycle and to supplying our consumers around the globe with the best, high-quality California almonds. Each almond is nutritious and allows us to create innovative almond products,” said Raj Joshi, Blue Diamond’s senior vice president, global consumer division. “We put them on a podium, making sure they receive the recognition they deserve.” About the Pasadena Tournament of Roses The Tournament of Roses ® is a volunteer organization that hosts America’s New Year Celebration ® with the Rose Parade presented by Honda, the Rose Bowl Game ® presented by Northwestern Mutual and a variety of accompanying events. More than 900 volunteer members of the association help drive the success of 130th Rose Parade themed “The Melody of Life,” followed by the 105th Rose Bowl Game. For more information, visit www.tournamentofroses.com. Blue Diamond Almond Breeze brings families together through our delicious and nutrient- packed plant-based beverages. Embracing family moments, like The Rose Parade, is important to demonstrate an ongoing commitment to our growers—the most important members of the Blue Diamond family. Pictured left to right: DavidMassaro, Nancy Dhillon, CDFA Secretary Karen Ross, Steve Massaro, Tina Cao, and Gurchuran Dhillon. 2 4 A L M O N D F A C T S