MARCH | APRIL 2017
Almond Facts
7
Show” category. With a bit of irony, the CEO of the dairy
company, Land O’Lakes, who is the current Chairman
of NCFC, made the presentation. We know our
Almond
Breeze
almond milk is loved by consumers and this industry
recognition affirms
Blue Diamond’s
value as the largest, best
marketer and processor of almonds in the world.
Bringing our brands to life can take many forms and
digital media can broaden reach and impact with
consumers. The
Almond Breeze
brand team hosted “Orchard
Experience 2017” for several food bloggers and print media
from Japan, Canada, and around the U.S. The experience
touched all the senses: sight, sound, smell, taste, and more.
Grower member Mike Doherty and family hosted the
experience at their orchard in Arbuckle and were joined by
Membership Director Mel Machado to educate on almond
lifecycle, bloom and bees, stewardship management and
harvest equipment. A Sacramento chef prepared almond-
inspired snacks and lunch. To complete the experience,
several visual elements were placed amongst the orchard
to highlight the
Blue Diamond
story. Grower families were
proudly displayed on the side of the barn, a memory
tree with old photos brought the history of the co-op to
life, and hanging wooden picture frames offered a scenic
opportunity for a bloom “selfie.” Event attendees agreed
this was the best “on farm” experience and we look
forward to their retelling of the “Orchard Experience
2017” on their respective digital sites.
While we are proud of these achievements, the future is even
brighter. We will continue to develop innovative products
and marketing strategies. With our ongoing support of
membership, the
Blue Diamond
team will persist in looking
for opportunities that bring added value and connect with
growers and influencers worldwide to share our story.
