mar-apr-2019

Almond Breeze ® is “Alive in Almond Land” in Thailand The success of the Almond Breeze ® brand in Thailand was celebrated at the event, “Alive in Almond Land.” Consumers in Thailand have embraced the six flavors offered in the market – Original, Unsweetened, Vanilla, Chocolate, Matcha and Latte – for its health benefits as a drink and cooking ingredient. Blue Diamond and Thailand partner for Almond Breeze ® , Heritage Snacks and Foods, collaborated to promote a brand that is at the forefront of a global trend for quality, health-focused and convenient consumer products. At the event, Mark Jansen, President and CEO at Blue Diamond, Raj Joshi, Senior Vice President of Global Consumer at Blue Diamond , and Vittavat Phonophaisan, Vice President of Heritage Group discussed the success and future direction of the almondmilk market in Thailand and other countries. Also spotlighted was the success of Blue Diamond’s integrated marketing strategies utilized to penetrate the Thai market, under the campaign theme of “Quality of life starts with a real quality drink.” “Almond Breeze ® has all the right ingredients, made from quality almonds from Blue Diamond Growers, the world’s number one almond supplier in California,” said Vittavat Phonphaisan. “Added to this has been the global standards met by Heritage Group in producing this renowned international brand in Thailand for the Press Release Thai market and we look forward to expanding in the country throughout 2019 and beyond.” Almond Breeze ® launched in Thailand in 2016 and has become a leading almondmilk brand in the country, where it is currently in the number one position in both volume and value sales. Blue Diamond Growers does not endorse or verify statements made by advertisers within this publication. 2 7 M A R C H – A P R I L 2 0 1 9