may-jun-2019

GROWING THE GOODNESS “A Family of Growers” Campaign Highlights Co-op’s Legacy of Farmers Blue Diamond Growers launched a national campaign focused on the Almond Breeze ® Almondmilk brand’s relationship with its farmers, legacy of excellence, and commitment to quality. The new Almond Breeze ® video campaign features authentic Blue Diamond growers who come from a multi-generational farming family. “It is an honor to be here and share with consumers a glimpse into the family history of growing almonds,” said Central Valley Blue Diamond grower Ryan Indart. “It’s a humbling experience to carry on the family name, and even more humbling and gratifying to raise my kids in this environment. Blue Diamond has a special adherence to quality and ethics, and they care about their farms, ground and trees.” The campaign draws attention to the concepts of “A Family of Growers” and “A Legacy of Stories” to highlight how generations of Blue Diamond farming families are carrying on the cooperative’s commitment to quality and growing together in success. The new logo and packaging for Almond Breeze ® are also shown in the campaign. Blue Diamond is a leader in the almond industry and telling the story of how quality begins on the farm creates a unique connection between consumers and the co-op’s hardworking family of growers. The television ads run on a variety of networks including Bravo, Food Network, HGTV, TNT, TBS, USA, and Lifetime. The television ads, along with other featured videos, can be viewed on Blue Diamond ’s website at www.bluediamond. com/growers. The series will also spotlight other Blue Diamond Grower families in the coming months to include Central Valley Gemperle Family Chandler Family 3 2 A L M O N D F A C T S