18 Almond Facts
SEPTEMBER | OCTOBER 2014
Last year, DOLE Bananas and
Blue Diamond Almond Breeze
partnered in a “Peel the Love” tour, which
traveled to ten cities in America encouraging consumers to eat more bananas and drink more almond
milk. The tour delivered DOLE Banana and
Almond Breeze
messages, recipes and samples directly to
tastemakers from Seattle to Baltimore. Over 107,000 recipe samples were handed out at 147 tour stops at
supermarkets, special events and local venues, making the tour a huge success.
It’s no surprise that retailers and
consumers requested another nation-
wide event – this time around, DOLE
and
Blue Diamond Almond Breeze
decided
to launch two simultaneous tours. The
tour launched from New York City and
Dallas on May 26th. Two caravans
set off to deliver the messages of tasty
nutrition to local supermarkets, food
fairs and festivals in 26 cities in 21
states over 104 days.
“Last year, our ‘Peel the Love’ Tour
took the eating-healthy-can-be-fun
message to banana lovers in 10 cities
across the country,” said Bil Goldfeld,
Dole Fresh Fruit Company’s director
of corporate communications. “But
almost from the start, consumers and
retailers wanted more.”
The multiyear initiative reminds
Americans about the fun and
nutritional signifcance of the world’s
most popular fruit and encourages
greater consumption of fresh fruits
and vegetables overall. Each brightly-
colored tour vehicle and “Banana
Cabana” offered recipe booklets,
product samples, kid’s activity sheets
and other free giveaways. This year,
visitors at each tour stop could present
a grocery receipt showing a DOLE
Bananas qualifying purchase to receive
a complimentary gift.
Blue Diamond Almond Breeze
joined DOLE
Bananas as a featured ingredient in a
variety of the 2014 “Peel the Love”
recipes, including Banana Cabana
Smoothie, Sticky Banana Spread,
Banana Pineapple Coconut Smoothie
and Chocolate Monkey.
“The recipes are not only delicious,
but also ft with a healthy lifestyle,
which we believe is important,”
said Suzanne Hagener, the Group
Marketing Manager of
Blue Diamond
Almond Breeze.
“Through the tour
recipes that feature
Almond Breeze
, we
hope to prove that almond milk is a
convenient and nutritious alternative
to traditional milk options.”
The “Peel the Love” Tour made
a special stop at
Blue Diamond’s
Sacramento headquarters, distributing
healthy and delicious snacks to the
cooperative’s employees. It also made
several other stops around Sacramento,
including at local television station Fox
40 where reporter Eric Rucker learned
how to make a DOLE Banana/
Almond
Breeze
smoothie and banana s’mores.
Just like last year, Dole continued
to educate registered dieticians,
supermarket nutritionists, food bloggers
and other infuencers through media
appearances, tastings and educational
summits. In addition to reaching
out to infuential professional voices,
DOLE engaged with the more than
1 million DOLE Banana and
Blue
Diamond Almond Breeze
social media fans
throughout the tour.
“The two brands make the perfect
pairing, and we’re delighted to partner
again with DOLE,” said Hagener.
“’Peel the Love’ is the perfect ft for
Blue
Diamond
since we’re also committed to
showing consumers that summer eating
can be nutritious, delicious and fun.”
Blue Diamond
and DOLE Bananas
“Peel the Love” Once Again