sept-oct-2019

CORNERING THE MARKET The New Face of Almond Breeze ® in the UK Almond Breeze ® revealed a fresh, new look to its fans in the United Kingdom. Stepping away from the traditional Almond Breeze ® packaging for the first time ever, the cartons now sport an over-sized almond splashing into a pool of creamy almondmilk. The redesign was created with the next generation of almondmilk drinkers in mind while increasing the devotion of current customers. Ian Greengrass, managing director for Europe, had some exciting words to share about the unveiling. “We believe that our new packs are perfectly placed to attract a new pool of consumers, as well as increase purchasing among our existing customers. We’re extremely excited about these new designs and we hope our consumers feel as positive about the change as we do.” Global consumers have a rich appreciation for the unique integrity and value of Blue Diamond Almonds. Greengrass explains, “our research showed that our customers really love the fact that we grow our own almonds and have done so for over 100 years! We have grower families dating back four generations, so we’re immensely proud of this rich heritage and wanted to celebrate the wonderful nut which our growers are so dedicated to — this new design does just that.” The redesigned Almond Breeze ® packaging was made available in Tesco, Sainsburys, Waitrose, Ocado, and ASDA grocery stores in August. We’re proud of this successful reveal and look forward to the Blue Diamond brand widening its reach to eager customers all around the world. 2 4 A L M O N D F A C T S