sept-oct-2019

Blue Diamond Receives Skyline Award for Almond Protein Powder Launch Campaign Blue Diamond ’s Almond Protein Powder launch campaign — represented by Chicago-based marketing firm, CBD Marketing — received recognition from the Public Relations Society of America (PRSA), Chicago. Blue Diamond ’s entry earned a prestigious Skyline Award. These annual awards are decided based on excellence in four areas: planning/content, creativity/quality, technical excellence, and results. The almond protein powder launch is an integrated campaign involving paid, earned, and owned media components. Earned media began early and is still going strong. Thus far, the campaign has resulted in the following: • 1 million+ earned media impressions • Hundreds of sample requests or additional information requests in two months • Over 50 online and print PR placements in highly influential trade publications • Products containing Almond Protein Powder now appearing in retail Since the Chicago Chapter of the PRSA is one of the largest in the country, with hundreds of agency and organizational members, this makes it an even more exciting win for Blue Diamond ! 2 5 S E P T E M B E R – O C T O B E R 2 0 1 9

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