NEWS IN A NUTSHELL
12
Almond Facts
JANUARY | FEBRUARY 2017
Blue Diamond
ExtendsOlympic
Endeavors and
Partners for
Winter Games
Blue Diamond
extends their Olympic endeavors with
a four-year deal with the U.S. Ski and Snowboard
Association (USSA) in the run up to the 2018 Winter
Games in South Korea. As part of the partnership,
Blue Diamond
will be deeply incorporated into the
athlete’s preparation and training.
Blue Diamond
will
work with the USSA’s Director of High Performance
and High Performance Dietician to incorporate
Blue
Diamond
almonds into athlete snacks and meals at
the USSA’s Center of Excellence, the organization’s
training facility in Park City, Utah.
“Our work with USSA in the past was powerful,”
said
Blue Diamond
CEO Mark Jansen, “Our future
partnership is just as promising. We’re on track to
build our relationship with the next generation of
American athletes and to build our brand with the
next generation of almond fans.”
The partnership also includes Crown Sports,
launched by Sacramento Basketball Holdings, LLC,
who will serve as an agent for USSA’s major events
including the Toyota U.S. Grand Prix, the Putnam
Investments Freestyle Challenge and U.S. Alpine
Championships.
“We’re excited to help USSA athletes by creating
a unique partnership with
Blue Diamond
,” said
Sacramento Kings President and Crown Sports
Executive Chris Granger.
“We continue to seek out sponsors that want to
activate their brands and products with our athletes
and events in unique and authentic ways,” said
Michael Jaquet, USSA chief marketing officer.
“Integrating
Blue Diamond
almonds in to our High
Performance program … helps us on many fronts.
We are very excited to welcome back our friends at
Blue Diamond
to the USSA corporate sponsorship
program and roster.”
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