JANUARY | FEBRUARY 2017
Almond Facts
25
focus on profitable growth through
continual innovation and new product
introduction.”
Monroe is ready to integrate this
experience into his role on the board. He
admits that technology and almonds
are radically different businesses
serving radically different customers,
but acknowledges that success in both
depends on developing new products
and new markets. “Experience in
technology provides
Blue Diamond
a
perspective that illuminates challenges
and opportunities from a different
angle,” he said.
Value in Learning
As a grower-owner and long-time
member of the co-op, Monroe holds
a strong belief in the values of
Blue
Diamond
. But that’s just one reason he
decided to run for a seat on the board.
“When the seat became available
with the retirement of my very able
predecessor, I wanted to contribute to
Blue Diamond’s
success going forward,”
explained Monroe. “I believe my
business management experience can
benefit
Blue Diamond
grower-owners.”
And he set goals for his role.
While more personal in nature,
Monroe expresses a desire to learn
more about how
Blue Diamond
operates and successfully convey
this information back to District
2 to ensure they remain confident
in entrusting their almonds to the
co-op. “I would like
Blue Diamond
to
remain the best place to deliver my
family’s almonds and continue to be
the source of the best almonds for our
customers,” he said.
Monroe is looking forward to being
an active member. “I am grateful
to have been elected by my fellow
grower-owners and I am excited to
have the opportunity to serve on the
board,” he exclaimed.
