jan-feb-2020

Contents ON THE COVER: Blue Diamond growers represented the co-op and Almond Breeze  brand at the Rose Parade in Pasadena, California. JAN–FEB 2020 8 FIELD TEAM 10 NEWS IN A NUTSHELL 16 CULTIVATING SUSTAINABILITY 20 CORNERING THE MARKET 24 ADVOCACY REPORT 28 GROWING THE GOODNESS 30 IN YOUR ORCHARD 50 CLASSIFIED ADS Features 6 President’s Corner President and CEO Mark Jansen shares what we have to look forward to in this new year and new decade, including the celebration of the co-op’s 110th anniversary. 14 Almonds on Parade For the second year in a row, Blue Diamond brought its almond growing history to the life in the Rose Parade, held New Year’s Day in Pasadena, California. 20 Blue Diamond Unveils New Almond Protein Powder Blue Diamond’s first new major product of 2020 showcases the latest innovation offering consumers protein powder made with 100 percent pure almond protein. 28 Meet Your New District 8 Board Director As a fifth generation farmer and third generation almond grower, being part of the Blue Diamond family has been memorable for Matthew Efird and his family. 3 J A N U A R Y – F E B R U A R Y 2 0 2 0