MARCH | APRIL 2017
Almond Facts
21
Taste of
Music
Blue Diamond
is launching a
Taste
of Music
program to demonstrate
the universal power of expression
that will ask, “What does flavor
sound like?” This innovative social
experiment invites consumers
to taste a flavor of
Blue Diamond
Almonds
and then express that
flavor with a musical instrument.
The purpose of the program is to capture
and share honest reactions and emotions
of the consumer and discover if flavor
can go beyond language like music. The
brand has teamed up with digital and
social media platforms such as Facebook,
Instagram, Spotify, iHeartRadio and
Pandora to promote the program.
“The honest approach puts our brand
alongside the consumer, exploring with
them rather than talking at them,” said
Eric Tinson, senior brand manager of
snack almonds. “It will be authentic,
exploratory and engaging bringing the
many flavors of
Blue Diamond Almonds
to
the center of the conversation around
exploration and music.”
The program will run through August
and conclude with a combination of
all the videos to create one “song” that
celebrates every flavor.
