mar-apr-2020

CORNERING THE MARKET Blue Diamond Exhibits at Gulfood, World’s Largest Food & Beverages Trade Show In February, Blue Diamond exhibited at the Gulfood show in Dubai. As the world’s largest food and hospitality tradeshow with over 100,000 attendees, 5,000 exhibitors, and 120 country pavilions, the co-op’s Global Ingredients team has been attending this show for over 18 years. Each year the Blue Diamond booth is one of the main attractions with standing room only. Blue Diamond also works closely with the U.S. Foreign Agriculture Service by participating in their functions at Gulfood within the USA pavilion. “This show is unique because attendees are not only eager to learn and look for new products for their individual markets, but also many attend the show to make contracts for their almond requirements,” noted Warren Cohen, vice president of international sales for Blue Diamond . “Many attendees are from India, but we also book business with buyers from across the world including China, the Gulf States, North Africa, and new markets in Central Asia. The timing of the show is also perfect for many Middle Eastern markets as they are contracting for their spring Ramadan festival demand. Most attendees are well aware of the benefits of almonds as this superfood has been part of their cultures for centuries.” This show is unique because attendees are not only eager to learn and look for new products for their individual markets, but also many attend the show to make contracts for their almond requirements. 2 0 A L M O N D F A C T S