NEWS IN A NUTSHELL
12
Almond Facts
MAY | JUNE 2017
Cooperative
Wins Top
Honor at NCFC
Information Fair
The National Council of Farmer Cooperatives’ annual
meeting took place in February, drawing members
of different cooperatives from all over the country.
At the meeting, NCFC awards cooperatives for their
communication and marketing efforts during the
previous year at their annual Information Fair.
Blue
Diamond
won a total of 16 awards at the meeting,
particularly notable was the top honor of Best in Show
for
Almond Breeze
’s “The Best Almonds Make the Best
Almondmilk” television spot. Other top awards included
first place in the categories: Advertising Campaign,
Package Design, Marketing Campaign, TV Spot, and
Social Media Page.
“Get Your Good Going” Shamrock’n Weekend
Thousands of runners gathered in downtown Sacramento for the annual
Blue Diamond Almonds
Shamrock’n weekend.
Wearing green and yellow “Get Your Good Going” shirts, employees and their families participated in races ranging
from the Kids’ Leprechaun Dash to the half marathon and came out to support the runners as they made their way
through
Blue Diamond
Alley.
Pictured is Suzanne Hagener, Senior Marketing Manager for Beverages,
and Al Greenlee, Marketing Director, Global Consumer Division.
