NEWS IN A NUTSHELL
22
Almond Facts
NOVEMBER | DECEMBER 2016
Brand Champions Making a Difference
Blue Diamond
grower-owners have the power to influence.
As local farmers and retail food customers, you can
become brand champions for
Blue Diamond
. The more
consumers ask for certain products, the harder it is for the
retailer to ignore the overwhelming demand.
Blue Diamond
member Bruce Chapman took the
Blue
Diamond
Brand Champion challenge and asked his
local Costco to bring back
Almond Breeze
to the Central
Valley. “It is a superior product that tastes much better
than the product it was replaced with, and is made
from local almonds supporting the local farmers and
community,” wrote Chapman. Costco took notice and a
member service representative responded to Chapman
that his suggestion would be reviewed by the buying
office. Retailers respond to consumer requests and to the
community pressure to purchase locally grown.
Take the challenge! Next time you are out shopping and
notice a lack of
Blue Diamond
represented on the store
shelves, don’t be afraid to place a request. It really does
make a difference.
Are you or someone you know a
Blue Diamond
Brand
Champion? Send your story to
to be featured in a future issue of Almond Facts.
‘‘The
Blue Diamond
name carries a
very favorable and positive response
whenever and wherever I bring it up.
I believe that as growers, we are in
the perfect position to promote our
own product.’’
– Bruce Chapman,
Bruce Chapman Farms, Chowchilla California
P5360-041237-5
(CA Outreach Nuts Print Ad)
