How will
Blue Diamond
Grow?
Meet the five sales and marketing experts who are
leading
Blue Diamond
to future growth.
“We’ve done a superb job communicating
Blue
Diamond
as a healthy snack. It’s a big part of why
we’ve grown to the success we now enjoy.
Blue
Diamond
Snack Almonds are the perfect snacking
experience for people who have cravings. We make
enticing, tantalizing, unexpected flavors. Bite by bite,
every salty, sweet, tangy or spicy almond is another
burst of deliciousness in a crunchy little superfood
package. At
Blue Diamond
, we are passionate about
people answering whatever their snack cravings might
be. To us, life is too short to deny yourself. Food is
made to be enjoyed – not resented. This is how we
want consumers to think about us. With
Blue Diamond
Almonds, you can Embrace Your Snack Cravings.”
— MAYA ERWIN,
Snack Almond Marketing Director
“
Almond Breeze
is blazing into the future because it
is on trend with what consumers want. Consumers
are demanding more from their food than ever before.
They want to know where their food comes from and
how it is grown. They want to know the face behind
the food they are feeding their family. Consumers
don’t know they can use
Almond Breeze
for more than
drinking or having it with cereal.
Almond Breeze
is
a versatile product and can be used in recipes just
like dairy. Not only do we entice consumers with
delicious recipes, but we also tell the story of how
“The Best Almonds Makes the Best Almondmilk.”
— SUZANNE HAGENER,
Almond Breeze Marketing Director
“We have a responsibility to bring the
Blue Diamond
brand to the world. We invest our time, talent and
resources, with a balanced approach to growth
and return for our grower-owners. Our objective is
to develop a strong, aggressively growing, profitable
and sustainable
Blue Diamond
branded business. Our
aggressive approach includes exporting U.S. produced
branded products to many markets as we remain
focused on leveraging our valued international partners.
Following in the approach taken in the U.S., we build
consumer relevant communication and advertising,
allowing us to develop the
Blue Diamond
brand.”
—DALE TIPPLE,
International Consumer Managing Director
“To understand our ingredient sales, you would have
to walk into a grocery store and walk down each aisle.
Pick up the chocolates, bakery goods, yogurts, sport
bars, cereals and turn over the packaging. Carefully
read the small print on the ingredient labels. When you
read “almonds,” that’s where you see our efforts. With
thousands of products in over 90 countries, increasing
global demand will come from the innovation of new
products and growth in specific markets. There is no
other packer that knows the customers on a direct
basis like
Blue Diamond
. Major food manufacturers
worldwide turn to us for their almond requirements
and ideas for new products.”
— WARREN COHEN,
Global Ingredients Sales Director
“When we develop new products for our customers,
often it is the success we’ve had with our food
manufacturing customers that leads them to work with
Blue Diamond
early in the new product development
process. We started a project to squeeze every ounce
out of an almond. Almond oil is widely used in personal
care products such as lotions, shampoos and cosmetics.
Consumers’ passion for almond products is being
recognized by personal care product manufacturers and
they are including almond oil for the benefits it lends to
the product, as well as being able to feature almonds
on the package.”
— JEFF SMITH, Global
Ingredients Marketing Director
Pictured from left to right: Warren Cohen, Maya Erwin,
Jeff Smith, President and CEO Mark Jansen, Suzanne
Hagener, and Dale Tipple.
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