22 Almond Facts
SEPTEMBER | OCTOBER 2014
Two new spokespeople for
Almond Breeze
in Australia are living and breathing
Blue Diamond’s
healthy lifestyle
message and spreading that creed to their fellow Australians. Professional bodysurfer Dave Winchester and
blogger Lola Berry are the perfect ft for communicating how
Almond Breeze
canmake “healthy living a breeze.”
Lifestyle and food blogger Lola Berry, as
Blue Diamond’s Almond
Breeze
Australian brand representative Roger Ringwood
describes her, “is a very bubbly, Aussie female Jamie Oliver,”
referring to the upbeat English celebrity chef. On her website,
www.lolaberry.com, Berry is described as “very colorful, very
passionate and very Australian,” qualities that make her a
model spokesperson for
Almond Breeze.
Among other topics, she
is known for her exciting, healthy recipes and health tips.
Professional bodysurfer Dave Winchester is a fun brand
spokesperson, said Ringwood, because the public doesn’t
expect a surfer to be “waxing lyrically about a product.” Just
like in California, surfng is a big sport in terms of interest
in Australia. Having Winchester on board is a way to tell the
public “big strong athletes are just as interested in healthy
alternative products as anybody else.”
“Australians, in general, are very interested in living healthy
lives and our brand is very in tune with that sentiment,”
said Ringwood, who is based in Sydney, Australia. “We’ve
positioned and presented
Almond Breeze
to the Australian
consumer as being right in step with their healthy aspirations.
Since our initial launch in this country nearly two and a half
years ago, we have focused on generating awareness through
calculated public relations efforts and our new spokespeople
are the perfect example.”
In one 30-second
video, Berry is
shown hosting fve
friends for a meal,
where each dish
incorporates
Almond
Breeze
. She’s made
muffns and a frittata,
and serves coffee with
Almond Breeze
on the side. Her friends
react positively to the taste test. “To be honest, I never would
Australian
Almond Breeze
Spokespeople
Exemplify Healthy Lifestyles