sept-oct-2019

Almond Breeze ® TV Commercial Blows into Brazil and Mexico Continuing through the year’s end, Blue Diamond Growers — with the aid of Agricultural Trade Promotion (ATP) Funding — will produce its first television advertising campaign in Brazil and Mexico. We are in the early stages of development for the brand in these markets, which we launched in May 2018 and February 2019, respectively. Non- dairy beverages have gained a six to 11 percent annual growth rate in both countries. This, paired with the fact that most of the drinks being introduced are not almondmilk, we know it is the perfect moment for Almond Breeze ® to make a grand entrance. The commercial was filmed partly at Chamisal Creek Ranch in California and partly in Brazil, then adapted with the right languages and packages to suit the proper audience. Thus far, with the assistance of our local partners, we have achieved strong national distribution and sales growth since Almond Breeze ® was launched. With this in mind, Blue Diamond will continue to develop the brand in these markets. Growth has been rapid, and we anticipate that this campaign will expand brand awareness and gain exposure to a broader, newer audience. Since international markets are much smaller than the U.S., television advertising costs tend to jump above the budget. But Blue Diamond is utilizing matching government funds available under ATP, making this one-time campaign a reality for the cooperative. We anticipate a 300 percent increase in the reach of Almond Breeze ® to our target audience, which will lead to increased sales shortly after. ATP is helping us make an important investment in strategic, high-impact television advertisements which will have a lasting impact on the future of Almond Breeze ® . Watch the commercials: Brazil: www.bluediamondalmonds.com.br Mexico: www.bluediamondalmonds.com.mx CORNERING THE MARKET 2 6 A L M O N D F A C T S