18
Almond Facts
MAY | JUNE 2015
CORNERING THE MARKET
Oven Roasted Line Gets
Package Makeover
Blue Diamond’s
most popular
Oven Roasted Snack Almonds
have gotten a makeover with the introduction
of new 5-ounce packages. The new line will consist of four consumer-loved flavors – Blueberry, Café
Mocha, Dark Chocolate and Sea Salt – and is currently on the shelves in grocery stores in the northeastern
U.S. and Texas.
Exciting Fruit and Coffee Flavors
Entice Consumers
The streamlining of the fruit and coffee product lines brings great po-
tential for bringing in new snack almond buyers. The flavors chosen
represent the most popular in each product line based on a consumer
poll where shoppers were asked which item they would purchase if it
was the only flavor available.
“Blueberry and Mocha are our strongest performers and have led
their respective lines in dollar and volume sales, as well as movement
on the shelf,” said Maya Erwin, Group Marketing Manager for
Blue
Diamond Snacks
.
The two flavors also combine two of the cooperative’s target
demographics. The fruit line appeals to female shoppers who like to
follow healthy diets and seek out healthy snacks that satisfy a “sweet
tooth.” The coffee line attracts both male and female consumers
looking for low-carbohydrate, high-protein foods that offer quick
energy boosts.
Classic Oven Roasted Flavors
Aim to Please
Rounding out the 5-ounce product line are Dark Chocolate and Sea
Salt, two fan favorites that consistently outperform the other oven
roasted options, leading the line in shelf movement, distribution and
sales figures. These two are so well-loved that the marketing team
eventually approved packaging extensions to 14 and 16-ounce bags.
“Not only do we expect to bring in new consumers with this line,
but we are also excited for shoppers to come back to purchase
more of these flavors,” Erwin said. That’s thanks to the combined
power of consumer-loved Dark Chocolate and Sea Salt with the
distinct demographic pull of the Blueberry and Mocha is sure to
set the new 5-ounce line apart.
“We chose the 5-ounce packaging for this line because it is ‘just
right’ for our consumers,” she explained. “These bags have a larger
shelf presence than our 4-ounce bags and 8-ounce jar line. The
gusseted, stand-up design of the pouch sits well on the shelf. And best
of all, they’re resealable! We’re confident that we will see incremental
sales from this launch.”
Look for the 5-ounce snack line to gain distribution as the year
progresses.
