24
Almond Facts
MAY | JUNE 2015
CORNERING THE MARKET
Almond Breeze
Expands Global
Footprint into South Korea
The international taste for
Blue Diamond’s Almond Breeze
is continually expanding, most recently into
South Korea with the April launch of Original and Unsweetened flavors. The launch, which was first
publically announced at the 2014 Annual Meeting, was made possible through a partnership with Maeil
Dairies, the No. 2 Korean dairy company.
“With our strong production partner
in Maeil and a great consumer
opportunity, we expect South Korea
to become one of
Almond Breeze
’s best
markets yet!” said Nick Dehnert,
Senior Marketing Manager for
International Retail at
Blue Diamond
.
Both flavors of
Almond
Breeze
will be available in
both 950 ml and 190 ml
sizes (or approximately
32 ounces and 6 ounces,
respectively), making
them perfect for families
or individuals on the go.
The marketing strategy
for the launch is anchored
by a strong media plan,
including television
advertising that kicked
off in May.
Blue Diamond
’s
target demographic in
Korea is women in their
30s and 40s who lead
healthy lifestyles and are
trendsetters in their social
circles.
“Korean consumers are known for
being trendsetters and are quite
health conscious,” said Dehnert.
“Our focus is on delivering the key
health benefits of
Almond Breeze
– low
calories, Vitamin E and calcium – in
a product that also tastes great!”
Check back for continued coverage
of this exciting new market for
Almond
Breeze
.
950ml
180ml
3-Pack
Promotion Pack
