nov-dec-2017 - page 29

solid
stainless
staples
p
ayne
M
achine
& F
abrication
llc
Sales: Jennifer (661) 746-6242
(661) 203-5544
• 6", 8" and 10" Length
For
Safe
and
Secure
Drip
Line Placement
• Grade 316L
Resists Corrosion
from
Acidic Water & Fertilizers
in All Soil Types
• Reduce Labor
One Time Install
compared to Using Plain
or Coated Staples
• Save Money
Avoid
Constant Hose &
Fitting
Repairs
MADE IN
USA
How do you manage risk?
Tina: “As a marketer of pre-packaged foods as well
as fresh, we have to develop information on every
commodity that we use in one of our blended products.
In fact, during the drought, we had to defend the use
of almonds in our products. Consequently, we depend
on you to inform us, so we can defend our use of
your products.”
Darcie: “We need information from you on sustainability
issues, so we can show that we are a responsible
business.”
Alicia: “I need the information to use with legislators who
make policies that affect our businesses on the farm and
in the marketplace.”
Adrienne: We use the data that we develop with
our legislators as well, also retailers. There is a lot of
misinformation out there, especially on social media.”
Gabrielle: “We have to also show that we are trying,
even if the results are not in yet.”
How do we get our message to legislators and
regulators?
Alicia: “
Blue Diamond Growers
has been an advocate
for almond growers for many decades, primarily in
Washington, D.C. on trade policy and other issues
that affect our industry. But in California, where the
legislature has swung hard to the liberal side, we have
only recently employed an advocacy firm to help us tell
our story there. Our message resonates with the liberal
legislature because almonds fit their narrative of what is
good and sustainable. Almonds are a plant protein and
we have lots of data on the good things that almond
growers do for the environment and human health.”
Adrienne: “You have to make public outreach and
legislative advocacy part of your farm business plan.
You need to shape the public perception of what you
do to push back against legislative and regulatory
overreach.”
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